With the economic changes globally and more dangers with travel for recruitment, this is the perfect opportunity to consider another option that will bring teams together, build community spirit on and off campus, and assist in recruiting more students to your school for their studies.

Having worked in three different marketing areas in a university and being part of the transition from college to university status, I experienced common challenges throughout the campus. Recruitment teams were trying to do their part, to the best of their ability, time, and staff, to bring in new students from within their country and recruit from overseas. What if there was an easier and more efficient way? I will show you how to build a campus-wide, nation-wide, and global Online Recruitment Team that would support campus and international recruitment in their efforts, and let them focus on what they do best…recruit.

About the instructor

Brand Designer

Sherri King

Hi, I'm Sherri! I've been a graphic designer, brand strategist, and photographer for over three decades, and I’m passionate about helping people bring their ideas to life through great design — especially those who don’t come from a design background. Throughout my career, I have worked with businesses of all sizes to create everything from standout brand identities to templates that are both fun and easy to use. However, one thing I’ve noticed again and again is that so many people feel overwhelmed by design. That’s why I created this course — Graphic Design for the Non-Designer. My goal is to make design less intimidating and way more approachable. I’ll break down the foundations in a way that actually makes sense, and give you the tools to create projects you’ll be proud of — whether it’s a flyer, social media graphic, or your next big idea. If you’ve ever thought, “I’m not a designer, I could never do that” — this course is totally for you. And I can’t wait to show you that you absolutely can!

In this training program you'll learn how to build the foundation of your online recruitment team and marketing strategy.  We will cover topics such as brand consistency, team structure, online etiquette and expectations, workflow, CRM system, sales funnel, defining your goals, creating content, and measuring your success.

Course Curriculum

  • 1

    Why You Need an Online Recruitment Team

    • What you'll learn in this program

    • Reasons Why You Need an Online Recruitment Team

    • My Story - Sherri King

    • Online Recruitment Team Handbook
  • 2

    Functions of Your Online Recruitment Team

    • Functions of Your Online Recruitment Team

    • Support Marketing Efforts

    • Support Recruitment Efforts

    • Support Faculty and Schools

    • Support Events on Campus

    • Support Satellite Campuses

    • Create Community with Alumni and Distance Students

    • Manage Online Profiles

    • Kindergarten to Grade 12 Mentorship

    • Social Media Responsibilities of Your Online Recruitment Team
  • 3

    Brand Consistency and Best Practices Setting Up Social Media Channels

    • Brand Consistency

    • Brand Consistency — Social Media Identities

    • Best Practices Setting Up Social Media Channels

    • Facebook — Profile vs Group vs Page

    • Facebook — Setting Up Your Facebook Page, Things to Collect

    • Instagram

    • YouTube

    • Twitter

    • Snapchat

    • Chapter Recap

  • 4

    My Favourite Apps and Websites to Save You Time

    • Social Media Graphics Cheat Sheet 2017

    • Introduction

    • Canva

    • Snapseed

    • VSCO and A Color Story

    • Repost

    • Hootsuite
  • 5

    Setting Up Your Online Recruitment Workflow

    • Workflow of Your Online Recruitment Team

    • Workflow Scenarios

    • Team Structure

    • CRM Systems

    • CRM Checklist Excel Spreadsheet

    • Sales Funnel

    • ROI - Measuring Your Success

    • Defining Your Goals
  • 6

    Code of Conduct, Best Practices, and Content

    • Code of Conduct

    • Ambassadors Code of Conduct

    • Best Practices

    • Creating Content

    • Creating Content - Building Follower Count

    • Creating Content - Your Assignment
  • 7

    Case Studies

    • Case Studies — Share in the Recruit Online Facebook Group

    • Case Studies