With the economic changes globally and more dangers with travel for recruitment, this is the perfect opportunity to consider another option that will bring teams together, build community spirit on and off campus, and assist in recruiting more students to your school for their studies.

Having worked in three different marketing areas in a university and being part of the transition from college to university status, I experienced common challenges throughout the campus. Recruitment teams were trying to do their part, to the best of their ability, time, and staff, to bring in new students from within their country and recruit from overseas. What if there was an easier and more efficient way? I will show you how to build a campus-wide, nation-wide, and global Online Recruitment Team that would support campus and international recruitment in their efforts, and let them focus on what they do best…recruit.

About the instructor

Brand Designer | Social Media Consultant

Sherri King

Hi there! I am so glad you're here. I am excited to help you get started and get noticed online. I have spent the last 8 years testing and growing my Instagram, and love social media so much that I majored in social media for my master’s degree. Yes, this is a real thing. I have won awards for my social media work and have spoken internationally on how higher education institutions can use social media to recruit students. Instagram has been my favourite channel (especially when it was simply just a photo-sharing channel) and grew 308 followers to now over 100,000 in one year. I have partnered with brands and tourism destinations to promote their products, services, and destinations through my channel and my travel blog. I am looking forward to helping you get started and growing your channels as well! xo Sherri

In this training program you'll learn how to build the foundation of your online recruitment team and marketing strategy.  We will cover topics such as brand consistency, team structure, online etiquette and expectations, workflow, CRM system, sales funnel, defining your goals, creating content, and measuring your success.

Course Curriculum

  • 1

    Why You Need an Online Recruitment Team

    • What you'll learn in this program

    • Reasons Why You Need an Online Recruitment Team

    • My Story - Sherri King

    • Online Recruitment Team Handbook
  • 2

    Functions of Your Online Recruitment Team

    • Functions of Your Online Recruitment Team

    • Support Marketing Efforts

    • Support Recruitment Efforts

    • Support Faculty and Schools

    • Support Events on Campus

    • Support Satellite Campuses

    • Create Community with Alumni and Distance Students

    • Manage Online Profiles

    • Kindergarten to Grade 12 Mentorship

    • Social Media Responsibilities of Your Online Recruitment Team
  • 3

    Brand Consistency and Best Practices Setting Up Social Media Channels

    • Brand Consistency

    • Brand Consistency — Social Media Identities

    • Best Practices Setting Up Social Media Channels

    • Facebook — Profile vs Group vs Page

    • Facebook — Setting Up Your Facebook Page, Things to Collect

    • Instagram

    • YouTube

    • Twitter

    • Snapchat

    • Chapter Recap

  • 4

    My Favourite Apps and Websites to Save You Time

    • Social Media Graphics Cheat Sheet 2017

    • Introduction

    • Canva

    • Snapseed

    • VSCO and A Color Story

    • Repost

    • Hootsuite
  • 5

    Setting Up Your Online Recruitment Workflow

    • Workflow of Your Online Recruitment Team

    • Workflow Scenarios

    • Team Structure

    • CRM Systems

    • CRM Checklist Excel Spreadsheet

    • Sales Funnel

    • ROI - Measuring Your Success

    • Defining Your Goals
  • 6

    Code of Conduct, Best Practices, and Content

    • Code of Conduct

    • Ambassadors Code of Conduct

    • Best Practices

    • Creating Content

    • Creating Content - Building Follower Count

    • Creating Content - Your Assignment
  • 7

    Case Studies

    • Case Studies — Share in the Recruit Online Facebook Group

    • Case Studies